As a personal choice, I love Stainless Steel appliances. I think they add such a nice look to a kitchen design. I was a little surprised when I came across the following article from the Wall Street Journal "Is this the end of a 25-year run for stainless steel?" It immediately grabbed my attention… Great headline… Is this the end of a 25-year run for stainless steel?
According to the article by Ellen Byron, several appliance manufacturers are heading in a different direction from the shiny stainless steel look that has been hot for 25 years. Despite this trend, no one look, has taken the reins, just yet.
If you have followed the design industry, you will know that the appliance industry has always come up with new looks that best reflect the current trends of the times. There has been, oiled bronze, antique copper and muted greys. I recently saw a vintage Whirlpool ad that had appliances that could match your outfits. This was back in the late 60's, that allowed you to use Decorator panels. A few of the popular ones included:
- Supreme Walnut
- Catawba Cherry
- Astro-Glo Bronze
- Surftex Black
Check out the following Blog Retro Renovation for a great synopsis on this Retro Ad Campaign from Westinghouse. I feel like I just went through the Twilight Zone. I had to share the link to the "Groovy" Appliance marketing video. We really have come a long way. Just look at the great Lowes Commercials, Sears and Home Depot Ads featuring appliances, but I digress…
I was really curious to see what others had to say about this issue, so I did a cursory search on the subject. One of the most trusted sources, Consumer Reports was at the Kitchen & Bath Industry Show in Chicago, this year and predicted that affinity towards stainless steel's days may be waning. White just may be the new shiny gray, according to the author of Don't call it a comeback: Will white appliances surpass steel? on MSN Real Estate. However, as the author so poinantly brings out, the five top rate refrigerators by Consumer Reports only come in stainless steel or "custom overlays."
Is White The New Stainless? – Naturally Modern
Don't call it a comeback: Will white appliances surpass steel? – MSN Real Estate
Appliances – White is the New Stainless in Whirlpool’s Ice Collection - Home Tech – Appliance Blog